Many people underestimate the value of good English for their business. To them, getting the meaning across to the potential customer is the main thing - if the customer understands what they are about, that is enough.

Alas, they couldn’t be further from the truth. Well written text is essential to making a good impression. Hapless mistakes can, at best, turn out to be sources of laughter and ridicule, and text with wrong word usage, bad grammar and misspellings will almost always detract from a company’s credibility.

The English language is relatively simple grammatically, but at an advanced level it has a tremendously vast vocabulary. I would venture to say that English is able to capture nuance and meaning with greater finesse than most other languages. So whereas getting meaning across is fairly easy, presenting the right message, with the correct tone and style, is best entrusted to a skilled native speaker.